How To Write & Format a White Paper Tips & Templates

Table Of Content

• How do I sign up for Venngage's White Paper Maker?
• Use high-quality photos with a consistent style
• How To Write & Format a White Paper [Tips & Templates]
• Share It On Social Media
• Customize every aspect of your white paper design to visualize your in-depth information
• Highlight key takeaways to summarize the information in your white paper

However, the length can vary depending on the complexity of the topic and the amount of research and data presented. For simpler topics, or those that they plan to repurpose as a social media post, some companies prefer to use a one page white paper. A step-by-step guide on creating effective email marketing campaigns is presented in this white paper. It’s a lengthy document, so AWeber breaks it up using headers and a table of contents so you can navigate to the info you need quickly. A common mistake marketers make is to use white papers as a thinly veiled sales pitch.

How do I sign up for Venngage's White Paper Maker?

Readers might want to highlight specific areas; subheadings will make it easier to find their notes later. First, the design choices for this cover helps with the attention-grabbing aspect. The word ‘Dengue’ is in all caps and the entirety of the title is over a red splatter that resembles blood. Also, differing from an eBook, a white paper includes supporting data visualization apart from eye-catching imagery. To create the outline and format for your white paper with Visme, open the whiteboard or a blank document template to start.

ClassNK Releases White Paper To Design, Develop, And Operate Autonomous Ships - Marine Insight

ClassNK Releases White Paper To Design, Develop, And Operate Autonomous Ships.

Posted: Tue, 02 May 2023 07:00:00 GMT [source]

Use high-quality photos with a consistent style

It’s commonly employed in B2B marketing to influence the decision-making processes of current and prospective customers. So make sure you think of your audience when you write your white paper and follow our design tips to keep them engaged. For business users, Venngage’s My Brand Kit makes it easy to save your logos, brand color palettes and brand fonts for later.

How To Write & Format a White Paper [Tips & Templates]

White Paper Field-Driven Design - Med Device Online

White Paper Field-Driven Design.

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As I mentioned above, the content of a white paper takes the reader on a journey from a base problem or statement. Using verified facts, statistics, quotes and other data as evidence in your white paper can help your business establish authority in its niche. It’s also important for ensuring your white paper has a powerful impact on your audience. This white paper, since it’s about the military, needs to keep a more serious tone. If your team has already done this work, that’s one step less for you. It’s helpful to create a visual user persona to get a snapshot of your audience’s needs and characteristics.

What is the format of a white paper?

After finishing your creative process, download the white paper as an HTML5, JPG, GIF or PDF file or shared via a link. If you’re ready to upgrade your long-form content, take action by downloading this professional social media risks template. A white paper is a well-researched, authoritative report on a specific topic. TechSmith studied over 4,500 office workers and found that people absorb information 7% faster when they’re given text with accompanying images, versus just plain text. When designing your white paper, look for opportunities to make the text easier to scan with visuals. You can create a functional table of contents by adding hyperlinks to individual chapters and sections.

Share It On Social Media

Having a logical flow not only improves readability but also adds credibility to your white paper. It shows that you have put thought and effort into creating the document, which reflects positively on your brand. A well-crafted white paper follows a logical flow and is organized in a way that makes it easy for the reader to follow. By flow, we mean it should have a clear introduction, main body, and conclusion. The main body should be divided into sections with catchy headings to keep the reader engaged. Then, these sections should “flow” into one another with transition words and sentences.

Customize every aspect of your white paper design to visualize your in-depth information

You can also use charts and graphs to make data more engaging and easy to understand. Visualize numbers and statistics, highlight important sentences, use a professional and easy-to-read font, and create the perfect white paper. If you have enough internal resources, think about creating a range of white paper templates. Every visual project that your company or business creates should be branded, including your white paper.

Design White Paper Online

The Backgrounder (also called the evaluator's guide or product briefing). They are used to simplify or explain new and complex technologies to technical audiences. EBooks are electronic books that usually provide a general overview of a topic. They are more conversational in nature, and are normally directed at non-expert audiences who are new to a particular topic. This white paper uses columns, graphs, and italics to break up the text on the page.

Interactive white papers allow you to gather information with lead forms and connected social profiles. You can then use this info to personalize your white papers to each specific reader. Including information about your reader creates a sense of connectedness and makes the reading experience more conversational. Interactive white papers provide many new and exciting design options for making your content come to life.

When I started creating custom digital content, I could never have imagined today’s content marketing landscape. Back then, one custom publication required a whole team of designers and developers and took days to create. Be sure to have your color scheme interwoven throughout the template, and leave designated space for graphics, visuals, custom illustrations, charts and other design elements.

You can also use data visualizations like charts, graphs, maps and infographics to add a visual touch to your white paper. Your content is ready and it’s time to put it all together in a concise document format. If you design well, you can make even the most boring topic look interesting. Improve the impact of your white paper by writing it in collaboration with your team or colleagues. Use the workflows feature to assign the data visualizations to one person, a specific section to another, the proofreading to another and so on.